At the turn of the century, Mr McGregor tried everything to clear the land of rabbits, but they refused to leave. Eventually, he changed course and planted vines, marking the beginning of wine in this rugged Central Otago landscape.

After falling into decline following the Second World War, the vineyard was revived by Warren and Betty McGregor, who replanted the land and restored its winemaking legacy.

Today, rabbits still roam freely, Pinot Noir still thrives in the high-altitude vineyard, and the stories continue to grow with every vintage. Some even say the rabbits are the size of ponies… but that might just be another Rabbit Ranch tale.

Here at Rabbit Ranch we understand that we only get one planet and what we need to do is not only sustain the one we are on but regenerate it. With these practices we are introducing more diversity into the soil, landscape, and the species in the area. 

The ways we implement this are through inter-row cropping, no-till farming, composting, sheep grazing, and targeted plantings. As this is such an important topic we are also on top of any new findings, that way we can implement more regenerative practices into our process.