UNMISSABLE PERSONALITY 
• Distinctive packaging and a playful, irreverent brand with proven standout  success in a crowded category.

 PROVEN CUSTOMER APPEAL
• New Zealand's best selling red wine since 2013 - best selling NZ red wine in Australia since 2020.

REGENERATIVE FARMERS
• Greater biodiversity, no till, living soils, targeted beneficial inter-row plantings, sheep grazing.

PROVEN SUCCESS OUTSIDE THE WINE AISLE 
• Through PR, seasonal activations, cross merchandising, disruptive activations eg Rabbit Ranch Easter campaigns in New Zealand.

PREMIUM PROVENANCE 
• Estate-grown Central Otago Pinot Noir - elegant, vibrant and approachable from a globally respected wine region.

SCALE AND CREDIBILITY
• Backed by one of Central Otago’s largest producers of estate-grown fruit. Chard Farm is owned by the Hay Family - a pioneering Central Otago winery.

COMPELLING VALUE PROPOSITION 
• A competitive price point for an authentic cool-climate Pinot Noir, as Burgundy becomes less accessible.

The UK doesn't need another Pinot - it needs one with the ability to win! 

    Rabbit Ranch combines the sales record, regional pedigree and standout brand appeal to become a meaningful addition to the Waitrose premium range.

We are more than just a listing - we're a launch partnership 

    Dedicated in-market support from a founding-family member. Targeted launch marketing, planned ex-UK initial supply and support to build distribution, awareness, visibility and to drive people instore looking for the Rabbit.

Make Rabbit Ranch the next Waitrose success story!

For more info please contact - 
 Joey Hay
 WhatsApp - +64 21388393
 Email - [email protected]